The MAKING Art Making MONEY Semester


"Imagine, you can make art that you are proud of and make a good living. I’ll show you how." -Ann Rea 

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The MAKING Art Making MONEY Semester


"Imagine, you can make art that you are proud of and make a good living. I’ll show you how." -Ann Rea 

Artists Who THRIVE


Here are artists who learned to thrive. They are making art they are proud of and making a good living.

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Artists Who THRIVE


Here are artists who learned to thrive. They are making art they are proud of and making a good living.

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Colleen Attara

Full-time Eco-Artist

Philadelphia, PA 

25% increase in art sales in one year*

APPLY NOW → 

Daniel Barrett

Full-time Music producer

Austin, TX

400% increase in sales in two years*

APPLY NOW → 

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Jenny McGee

full-time Abstract Painter

Columbia, MO

57% increase in art sales in 11 months*

APPLY NOW → 

Kate Bradley

full-time Portrait Painter

Memphis, TN

53% increase in art sales in 6 months*

APPLY NOW → 

* Resulting sales increases, noted above, where reported by each artist. Their results do not imply any guarantees.

Artists' Problems and The Solution


"Imagine, you can make art that you are proud of and make a good living. I’ll show you how." -Ann Rea 

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Artists' Problems and The Solution


"Imagine, you can make art that you are proud of and make a good living. I’ll show you how." -Ann Rea 

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The TOP 13 ARTISTS' Problems* AND THE SOLUTION

The top 13 problems that artists struggled with is based on a recent extensive international survey* combined with over a decade of my experience mentoring thousands of artists from across the globe, including:

    •    painters

    •    illustrators

    •    photographers

    •    jewelry designers

    •    musicians

    •    writers

    •    eco-artists

1) “I’m unfocused and I'm overwhelmed. I want to make money with my art but I don't really know where to start. I just need a road map.”

During The MAKING Art Making MONEY Semester you will learn THE step-by-step, eight-part, iterative process that I used to side-step the permission and scarcity based art establishment to sell over $100,000 of my art in 2005, my first year as a full-time artist.

By building my creative enterprise on my terms and according to my values, I made art that I was proud of without feeling like a sell out.

2) “I’m lonely. I’m isolated and I do not have family support or a like minded community."

You will learn that you are not alone. Your enrollment comes with membership to a private FaceBook Group where you will find several study partners.

You and your study partners will connect live weekly via Skype or Google Hangouts to collaborate on exercises.

Don't struggle alone. Join a community for Artists Who THRIVE and start building your relationships by giving and receiving support.

3) “I want to be an artist full-time." or "I want to make my full-time creative enterprise more profitable, more sustainable. Is that even possible?”

Most artists approach making money from their art as a career, at best, or a hobby, at worst. It's no wonder so many artists are struggling to sell their art.

Learn how to approach making art and selling art like a business.

Learn how to define clear and unique value above and beyond your art that serves a target market. It's the only way to build a sustainable creative enterprise.

4) "How do I price my art?"

There is no simple answer to how to price art. It's like asking how much you should sell your house for; sight unseen without an appraisal.

Pricing depends on a number of variables.

You can determine how to best price your art after you have arrived at the value.

If you sell your art in the traditional way, the value will always be very limited, because you will be competing with all of the other talent.

And you will be surrendering 30% to 60% in commissions to your representatives, assuming they are focused on selling your art and not all of the other artists who's art they prefer to sell.

There will always be creative talent than is better than yours and mine.

5) "The idea of writing a business plan makes me cringe."

Traditional business plans actually do not work for selling art.

Why? Because traditional business plans are too linear and they are are not designed to address the vital components of a creative enterprise.

Take your dream of being a full time artist and turn into a clear, concise, and relatable one-page "Making Money" plan, an effective plan designed for artists by a successful artist.

6) “I don’t have enough confidence in myself or my art.”

A self-centered focus inevitably leads to a crisis of confidence.

Successful artists serve a greater mission than themselves.

By pursuing a commitment to a greater calling, you will experience increasing focus and personal self-confidence.

7) “I don't like selling my art. Selling feels sleazy and manipulative. How can I self-promote with out seeming obnoxious?" 

You can relax and stop selling art.

By defining and sharing your "Mission" you will never have to sell your art again and feel like a sell out.

By having guided and honest conversations with your prospects about your Mission you can:

  • Stop waisting time with people who are not going to buy from you.
  • Connect with people through your shared values.
  • Engage people who can, and who will, buy your art. 

Compliments are very nice but professional artists prefer to get paid.

8) “I don’t know how to determine my niche, find my ideal customer, or what I would say to them if I even did.”

Toss that tired artist’s statement. It's boring, self-involved, and un-relatable.

You can communicate effectively once you learn the 4-step sequence to serving your target market, or as Seth Godin explains, your "Tribe."

  1. Determine your creative purpose-your "why."
  2. Define your mission-your "what."
  3. Create a unique value proposition -your "how."
  4. Find your target market-your "who."

 9) "I have tons of ideas. It’s so to hard focus. Do I have to just settle on making one type of art that will sell?"

By defining and committing to a greater mission that serves others, you gain confidence and creative focus.

Confident creative focus will free you.

10) “I'm often overcome by fear and stifling perfectionism.”

Perfectionism results from a fear of failure and it kills creativity.

Building a creative enterprise requires us to fail and learn, just as you have failed and learned while honing your creative craft.

Learn to disassemble your perfectionism and eliminate its debilitating grip.

11) “I am tired of having to work so hard. I feel like I should have made it by now.”

At some point your creative talent is good enough.

Sales and marketing skills, more than creative talent, will determine the success of your enterprise. 

Sales and marketing are two very different disciplines that creatives are actually poised to master. 

If you have not "made it" then ask yourself, on a scale of one to ten, how do you rate your sales and marketing skills?

12)  "I feel like I just don’t have enough time and I’m not sure how to prioritize. Do I work on making art or marketing?”

Time management doesn’t work. Gain focus and drive by:

·      learning how to define a SMARTER goal and focus on your habits

·      learning how to build an action plan 

·      learning how to take nimble, daily, bite-sized actions

13) "I feel like other artists are jealous of my successes and they are so competitive."

You can compete or you can create opportunities.

There's no need to compete with or envy another artist's success when you are making your own market.

Opportunities are abundant. Creativity is capital.

You have two choices.

  1. Continue to compete with other talent within the scarcity and permission based art establishment for a very limited number of collectors.
  2. Eliminate the competition by offering clear and unique value above and beyond your art that serves a target market.

Wouldn't you rather connect with a select tribe, a community of Artists Who THRIVE?

You will not succeed alone. Start building long lasting and mutually supportive relationships.

Experience positive and life changing transformations, together.

Join a community of Artists Who THRIVE.

APPLY NOW →

8-Course Semester Road Map


A proven 8-part road map to building a profitable creative enterprise.

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8-Course Semester Road Map


A proven 8-part road map to building a profitable creative enterprise.

  Part 1 - Visioning Course: Confirming your values and determining your creative purpose. "Know thyself."

 

Part 1 - Visioning Course: Confirming your values and determining your creative purpose. "Know thyself."

Part 2 - Valuing Course: Creating unique value above and beyond your art.

Part 2 - Valuing Course: Creating unique value above and beyond your art.

Part 3 - Dealing Course: Making a clear and concise “Making Money Plan.”

Part 3 - Dealing Course: Making a clear and concise “Making Money Plan.”

Part 4 - Copyrighting Course: Claiming your intellectual property. Your current and potential revenue.

Part 4 - Copyrighting Course: Claiming your intellectual property. Your current and potential revenue.

Part 5 - Targeting Course: Celebrating your target market's values and culture.

Part 5 - Targeting Course: Celebrating your target market's values and culture.

Part 6 - Selling Course: Having guided conversations with prospects rather than slimy selling.

Part 6 - Selling Course: Having guided conversations with prospects rather than slimy selling.

Part 7 - Profiting Course: Bringing more money in and spending less money out.

Part 7 - Profiting Course: Bringing more money in and spending less money out.

Part 8 - Accomplishing Course: Defining and remaining committed to a SMARTER goal and focusing on productive habits.

Part 8 - Accomplishing Course: Defining and remaining committed to a SMARTER goal and focusing on productive habits.

The MISSION


"Imagine, you can make art that you are proud of and make a good living. I’ll show you how." -Ann Rea 

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The MISSION


"Imagine, you can make art that you are proud of and make a good living. I’ll show you how." -Ann Rea 

Ann Rea, Artist & CEO of Ann Rea, Inc.

Ann Rea, Artist & CEO of Ann Rea, Inc.

Do you have unique artistic talent and something to say to the world?

 Then you must make art

 Do you want to be heard?

Then you must sell art

The MAKING Art Making MONEY Semester reveals the step-by-step process that I used to sell over $100,000 of my art, without feeling like a sell-out.

In late December of 2004, I moved to San Francisco to become a full-time artist and I had three strikes against me.

1.    I didn't know anyone. It is critical to have a supportive business and personal network when launching a business.

2.    I had never run a business or even written a business plan. No experience or guidance. Strike two.

3.     I was under a lot of added pressure. San Francisco is very expensive. I had no plan B or family support. 

I don’t recommend starting a venture by stacking the odds against yourself, as I did. It’s very high risk and it’s very stressful.

I do recommend following a proven road map to build your creative enterprise and gaining access to specialize knowledge.

Do this and you will increase your chances of meeting with success sooner rather than later. Experienced teachers can give you many shortcuts to success saving you significant frustration, time, and money.

Hint. Is it easy to make art and money? Of course not. But is it possible? Absolutely!

The MAKING Art Making MONEY Semester distills my hard won lessons and the specific actions that I took to build a profitable creative enterprise. I feature case studies and lessons from other artists whom I have mentored from across the globe, including:

  • painters

  • illustrators

  • photographers

  • jewelry designers

  • musicians

  • writers

  • eco-artists

Interested? Then you must ask yourself.

  • Would you like to sell your art without "selling out"?
  • Would you like more confidence in yourself as an artist?
  • Would you like a road map to help you focus as you build your creative enterprise?
  • Would you like more security as a full-time artist? 
  • Would you like to belong to and contribute to a community of supportive and like-minded creative entrepreneurs?
  • Are you fully committed to your success?
  • Are you ready and willing to dig deeply into your emotions and motivations to find your creative purpose?
  • Are you ready to take full responsibility for your success and learn from your failures?

If your answer is YES then my guess is that you have been searching for a resource on how to accomplish this for a long time. 

The MAKING Art Making MONEY Semester is how.

Why? Because you can't learn how to make art and make money in art school and or in business school.

I am on a personal life’s mission to empower artists. I aim to eliminate the dysfunctional meme of the “starving artist” and to replace it with confident and focused business savvy.

It was the “starving artist” mindset, combined with the pervasive scarcity and permission based nature of the art establishment, that prevented me from living my creative purpose for so many damn sad years.

I would like to free you from unnecessary limitations born out of this disrespectful and ignorant bias and arm you with basic business savvy. I want you to be successful and fully self-expressed because the world is a better place with inspired art.

The good news is that people are buying art. Your challenge is to create clear and unique value above and beyond the art itself and to serve a target market.

My eight-part road map is not something that you can not learn in art school or in business school. I don't just theory, I teach strategic action.

My sincere hope is to be of service to you. How? By helping you sell more art and saving you precious money, time, frustration, and the opportunity costs associated with trying to sell art the same broken way over and over.

I have dedicated an extraordinary amount of time and energy to this Semester because it is a labor of love.

Why? Because I wish that when I started my creative enterprise in January of 2005, when I was alone and scared. I wished then that I had someone with my experience to guide me. It would have been priceless.

I invite you to learn from my successes and my failures and from those artists whom I have successfully coached for over a decade.

I stand behind this Semester. If within 30 days you still don’t think that you have been provided with value, then we will return every penny. You have my signed personal guarantee below.

Apply NOW →

Ann Rea, Artist & CEO of Ann Rea, Inc.

THE Teacher


Ann Rea created The MAKING Art Making MONEY Semester based on her inspired business approach, featured on HGTV and the Good Life Project, in Fortune and The Wine Enthusiast magazines, and profiled in the book Career Renegade. Rea's artistic talent is commended by American art icon, Wayne Thiebaud, and she has a growing list of collectors across North America and Europe.

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THE Teacher


Ann Rea created The MAKING Art Making MONEY Semester based on her inspired business approach, featured on HGTV and the Good Life Project, in Fortune and The Wine Enthusiast magazines, and profiled in the book Career Renegade. Rea's artistic talent is commended by American art icon, Wayne Thiebaud, and she has a growing list of collectors across North America and Europe.

Ann Rea, Artist & CEO of Ann Rea, Inc.

Ann Rea, Artist & CEO of Ann Rea, Inc.

Once upon a time....

a talented young girl pursued her dream of being a famous artist by attending a very prestigious and expensive art school. 

For five years she learned how to make art …but not how to money from it. Why? Because she graduated from an art school, not a business school.

Anyway. Her student loan bill soon arrived. 

Quickly she realized that she needed to make more money, much more than she needed to make more art.

Every day...

… she commuted to a grey-base colored corporate cubicle.

But this artless existence drove her into a deeper depression and anxiety that she could not numb.  

Too often she would sit with two work mates bitching about the relentless office politics. 

But one day....

....she remembered. Both had just entered into remission from Stage IV breast cancer. 

So she stopped and asked them,“If you had a magic wand and you could do anything, and be assured of success, what would you do?”

One said, “I don’t know.”  

The other said, “I’d be an interior designer. But I’m too afraid.” 

Are you afraid living what life you have left to the fullest more than you are of surviving cancer?

Because of that...

…she stopped bitching and she starting painting again.

She sought the counsel of a very famous artist named Wayne Thiebaud, whose paintings were selling for over $1M.

He said, “You know, you should pursue painting full time.”  

“But how will I make money?” She asked.

 “Oh, I don’t know, I’m not a businessman.” He replied.

“The IRS sure thinks you’re businessman.”  She thought. 

Wayne Thiebaud's glowing letter of recommendation moved art galleries to crack open their doors.

But sometimes they paid her, sometimes they didn’t.  

So although the galleries didn’t allow it, she starting selling her paintings herself.

She studied marketing so she could sell more art and her grey-base colored corporate cubicle imprisoned her less and less.

Until finally....

… she just couldn’t take one more two-hour commute and 12-hour day working for another “team leader” whose nickname was "Snotty Scotty." 

So she decided to turn her dream of being a full time artist into her reality.

In 2005, she moved to the beach in San Francisco and she wrote a plan to sell over $100K in one year.

This unknown artist exceeded her goal by 114% and Fortune Magazine quoted her.

“If there is something you really want to do, do it now.”
     -Ann Rea, Artist & CEO of Ann Rea, Inc.

Apply NOW →

THE Semester FAQ


"Imagine, you can make art that you are proud of and make a good living. I’ll show you how." -Ann Rea 

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THE Semester FAQ


"Imagine, you can make art that you are proud of and make a good living. I’ll show you how." -Ann Rea 

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Ann Rea, Artist & CEO of Ann Rea, Inc.

Ann Rea, Artist & CEO of Ann Rea, Inc.

 
 
 
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The making art making money course

(12 REASONS NOT TO APPLY)

1. What if I just register for the Semester later?

Register for The MAKING Art Making MONEY Semester later?  That may not be an option. Admission is limited and once Semester enrollment is full, it's full. So someday is today.

If building your creative enterprise is not a priority for you, don’t apply.

2. What if I just want someone else to take care of this business and marketing stuff?

If you haven’t already realized this, I hate to break it to you, but no one is coming to save you and you are not going to be "discovered".

I’ve been on national TV and even in Fortune magazine and that was great but it did not put me on easy street, not even close. 

Do you want someone else to take care of this business and marketing "stuff"? Don’t apply.

3. What if the Semester is too expensive for me?

It might be too expensive for you. But let me ask you this.

  • What is it costing you now doing things the same way over and over?
  • Was art school expensive?
  • What do you spend on art supplies?  

According to the US News and World Report’s 2012 ranking of the top ten best art graduate schools, the average of semester tuition is about $25,682, and that’s conservative because it doesn’t factor in all of the extra fees and expenses. A semester in art school may teach how to make art but it won't teach you how to make money with your art.

What is much more expensive?

  • Losing big sales or giving up over 35%-60% of your hard earned income in commissions to art galleries or representatives?
  • What is this costing you now?
  • What do you think it cost you over your lifetime? 

Just do the math. 

4. What if the Semester just doesn’t work?

The Semester might not work. Why? Because you might not do the work. Only you can guarantee that. Not me or anyone else. And guess what? It’s going to require work and time.

Are you willing to give it your best? If so, you will be transformed.

Every time artists do the work, they get stunning results.

If you are not willing to do the work and you expect a guarantee. Don’t apply.

Rest assured, if you do the work and the Semester doesn't work for you, there's no risk because I offer a 30-day 100% Satisfaction Guarantee.

5. What if I just don’t want to spend the money right now? See #3 above.

When did you have the money to pay for art school or buy all of your art supplies?

Look. Not investing in yourself and your business could be costing you a tremendous amount of money and seriously limiting your success. There’s also a high cost associated with not investing in yourself.

Legendary billionaire investor Warren Buffet once said,“Investing in yourself is the best thing you can do. Anything that improves your own talents. If you have true talent yourself, and you have maximized your talent, you have a terrific asset.” If your art enterprise was humming right along would you be reading this?

If you don't want to invest in yourself. Don’t apply. 

6. What if I don’t have the confidence, or the focus, to do this alone? 

Unlike most online education, you will not be alone. Far from it. You will be:

  • Part of a Mastermind which you will form in a private Facebook Group.
  • You will be encouraged to meet weekly via Google Handouts where you will have an opportunity to build lasting supportive relationships with peers.
  • When you complete all of the quizzes you will be able to schedule a private one-on-one phone consultation with me.
  • If you don't play well with others and/or you want to continue to do it alone. Don’t apply. 

7. What if I piss off my representatives?

Do your representatives care if they piss you off? Hey! If your representatives are helping you make all the money you want, paying you on time, and you absolutely know that they always will. Don’t apply.

8. Am I selling out?

“If I take on the mantel of entrepreneur am I "selling out"? Actually, it is just the opposite. You are “selling out” when you have to make art to satisfy a market that does not represent your values and your interests.

When you take the reins and you build your own artistic enterprise, you define the value of your art and you decide who it will best serve. Marketing is just as creative as making art. That’s why I LOVE it. 

Not really all that interested in learning about marketing and sales and how it can help you sell more of your art without selling out? Don’t apply.

9. What if I'm not technically savvy enough for an online course?

Mastering technology is mostly just about reading the directions and patiently following each step that pertains directly to what you want to do. You don’t have to know everything.

It is your attitude about technology that is more important than your aptitude.  

This color coded online Semester is clean and simple and it is designed to be easy to follow. It was designed for artists by an artist. Me.

Afraid of basic technology and unwilling to read instructions? Then you are not ready to run a business. Don’t apply. 

10. Can’t I just take another business course?

You could just enroll in a semester of business courses and good luck with that. Because three key components will be missing: 

  1. Art is a luxury. Foundational business courses, and/or typical business consultants, will not offer specialized knowledge required to target the luxury market. Affluent consumers buy and behave very differently than mainstream consumers. I know. I am a life long student of the affluent market as an active member of the Luxury Marketing Council.
  2. Creating value above and beyond your art is not something art galleries or art consultants know how to do. Most business consulting types do not understand art or the differentiating factors of art.
  3. They don't teach sales in business schools. Absurd. I know.

Have you actually identified art business courses, specifically designed to help you build your artistic enterprise? Don’t apply. Just tell me the name of them NOW!

11. Will it be hard and personally challenging?

You bet your ass it will be. Isn't it hard and personally challenging now?

And yes it gets personal, very personal.

Why? Because your art is inspired by your emotions. We must know, feel, and communicate our deepest convictions and feelings so that our audience can feel it.

Are you unwilling to be vulnerable? Are you expecting psychotherapy? Don't apply.

12. What if the Semester just doesn't work for me?

There's no risk!

100% Satisfaction Guarantee: I stand behind this Semester. If within 30 days, you don’t think that the Semester is of value to you, then we will return every penny. No questions asked.

If you don't want to really try. Then please, don’t apply.

DO YOU really WANT TO MAKE ART AND MAKE MONEY? THEN APPLY NOW →

 

(Apply NOW)


"Imagine, you can make art that you are proud of and make a good living. I’ll show you how." -Ann Rea 

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(Apply NOW)


"Imagine, you can make art that you are proud of and make a good living. I’ll show you how." -Ann Rea 

Ann Rea, Artist & CEO of Ann Rea, Inc.

Ann Rea, Artist & CEO of Ann Rea, Inc.

Let’s keep this real. Neither making art nor making money is like painting by numbers.

To engage a market for your art you must ignite your natural creative assets, your passion, imagination, focus, discipline, and combine them with business and marketing skills. 

Is it easy to make art and make money? Of course not.

Is it possible? Absolutely!

Invest in yourself. Invest in your future.

The sooner you enroll into The MAKING Art Making MONEY Semester, the sooner you may receive a return on your investment.

Apply now, before limited enrollment closes.

A year from now, you'll wish that you had started today.

Ann Rea, Artist & CEO of Ann Rea, Inc.

Ann Rea, Artist & CEO of Ann Rea, Inc.

The MAKING Art Making MONEY Semester Application
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100% Satisfaction Guarantee


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100% Satisfaction Guarantee


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If within 30 days, you don’t think that the Semester is of value to you, then we will return every penny. No questions asked.

You don't get a satisfaction guarentee in art school or business school!

Simply email Service@ArtistsWhoTHRIVE.com to request a full refund before 30 days from the date of your purchase and we will get your refund underway.

Please note. 30 days starts from the date of your purchase. Once those 30 days have passed, we lock accounts and no refunds will be made. No exceptions.