I can’t do it right now, maybe later.
I just want someone else to take care of this business and marketing stuff.
This course is way too expensive.
What if the course just doesn’t work?
I just don’t have the money…right now
I don’t have the confidence or the focus to do this alone.
What if I piss off my representatives?
Am I selling out?
I’m not technically savvy enough for an online course?
Can’t I just go to the SBA or take another business course?
It will be hard and personally challenging.
“So here’s how I would clear those questions up for you…”
1. I can’t do it right now, maybe later.
Apply for The MAKING Art Making MONEY Course later? Well, that may not be an option. Admission is available by application only and there will be less than 10 students in each class.
If building your art enterprise is really not a priority for you, don’t apply.
2. I just want someone else to take care of this business and marketing stuff.
If you haven’t already realized this, I hate to break it to you, but no one is coming to save you and you are not going to be discovered. I’ve been on national TV and even in Fortune magazine and that was great but it did not put me on easy street, not even close.
I know a New York Times best selling author who used to be on Oprah regularly. But because she did not build her business and leverage her platform, today she is facing losing her home. You have to build a business if you want to make money from your art. Even talent and fame do not equal a thriving business.
If you just want someone else to take care of this business and marketing stuff, don’t apply.
3. The course is too expensive.
What is it costing you now doing things the same way over and over?
Was art school expensive?
What do you spend on art supplies?
According to the US News and World Report’s 2012 ranking of the top ten best art graduate schools, the average of semester course tuition is about $4000, and that’s conservative because it doesn’t factor in all of the extra fees and expenses. These courses may teach how to make art but they don’t teach you how to make money with your art.
The cost of this course is $2950 or 3 monthly payments of $1066. If it's between paying for this course and paying your rent this month, don’t apply.
100% Satisfaction Guarantee: I stand behind this course. If within 30 days, you complete ALL of the reading, attend each meeting, and complete each exercise, and you still don’t think that the course is of value to you, then we will return every penny.
What is more expensive than losing big sales or giving up over 35%-60% of your hard earned income in commissions to art galleries or representatives? What is that costing you now and what will it cost you over your lifetime? Just do the math.
If making art is just your hobby. Don’t apply.
4. What if the course just doesn’t work?
This course might not work. Why? Because you might not do the work. Only you can guarantee that. Not me or anyone else. And guess what? It’s going to require work and time. Are you willing to give it your best?
I can tell you this, those artists who I have coached, and who have done the work, make much more money than before, they are more productive, and happier because they feel that they have more creative freedom and purpose. And they will earn more money, many times over, than they invested in their training. How much? Who knows. That’s entirely up to them.
This course offers a 100% Satisfaction Guarantee, if you do the work for 30 days.
If you are not willing to do the work and you expect a guarantee. Don’t apply.
5. I just don’t have the money…right now.
When did you have the money to pay for art school or buy all of your art supplies? Look. Not investing in yourself and your business could be costing you a tremendous amount of money and seriously limiting your success. There’s also a high cost associated with not investing in yourself.
Legendary investor Warren Buffet once said,“Investing in yourself is the best thing you can do. Anything that improves your own talents. If you have true talent yourself, and you have maximized your talent, you have a terrific asset.” If your art enterprise was humming right along would you be reading this?
Is it financially irresponsible for you to enroll in this course at this time? Don’t apply.
6. I don’t have the confidence, or the focus, to do this alone.
Unlike most online courses, you will not be alone. Far from it. You will be:
- Part of an intimate Master Mind group who meets live weekly via Google Handouts where you will have an opportunity to build lasting supportive relationships with peers
- If you are accepted, you will be one of no more than 9 students enrolled in each class so you will receive individualized attention, coaching, support, and encouragement
- However, if you don't play well with others. Don’t apply. Because just like in business, they will have the authority to vote you out and there will be no refunds.
7. What if I piss off my representatives?
Do your representatives care if they piss you off? Hey! If your representatives are helping you make all the money you want, paying you on time, and you have all of the creative freedom that you require. Don’t apply.
8. Am I selling out?
“If I take on the mantel of entrepreneur am I ‘selling out?” Actually, it is just the opposite. You are “selling out” when you have to make art to satisfy a market that does not represent your values and your interests.
When you take the reins and you build your own artistic enterprise, you define the value of your art and you decide who it will best serve. Marketing is just as creative as making art. That’s why I LOVE it.
If you really not all that interested in learning about marketing and how it can help you sell more art, don’t apply.
9. I’m not technically savvy enough for an online course.
Mastering technology is mostly just about reading the directions and patiently following each step that pertains to you. You don’t have to know everything.
It is your attitude about technology that is more important than your aptitude.
This color coded online course is clean and simple and easy to follow. It was designed for artists by an artist. Me.
If you are afraid of basic technology and unwilling to read instructions. Don’t apply.
10. Can’t I just take another business course?
You could just take another business course and good luck with that. Because two key components will be missing.
- Art is a luxury. Foundational business courses, and or typical business consultants, will not offer specialized knowledge required to target the luxury market. Affluent consumers behave very differently than mainstream consumers. I know. I am a life long student of the affluent market as an active member of the Luxury Marketing Council.
- Creating Blue Ocean Strategies for art is not something art galleries or art consultants are focused on. Most business consulting types do not understand art or value or differentiating factors of art.
If you have actually identified an art business course, specifically designed to help you build your artistic enterprise, don’t apply. Tell me the name of it NOW!
11. It will be hard and personally challenging.
You bet your ass it will be. Isn't it hard and personally challenging now?
And yes it gets personal, very personal.
Why? Because we artists are in the business of selling feelings. If we know, feel, and communicate our deepest convictions and feelings then our audience can feel it. And your business mission will be shaped by this.
So if you are not willing to go there, to get very personal and to be vulnerable, or you are expecting therapy, please don't apply.
SO WHAT ARE YOU WAITING FOR? :)