The MAKING Art Making MONEY Course


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The MAKING Art Making MONEY Course


Artists Who THRIVE Manifesto

1. We take complete RESPONSIBILITY for our success and happiness by investing in it.

2. We CREATE value above and beyond our art, rather than compete.

3. We are free of fear of judgement because we know who we are and what we stand for. Our art is our TRUTH. 

4. We claim our creative FREEDOM through business savvy.

5. Our marketing is ART. 

6. We DELIGHT in the profits that our creative enterprise yields to support us.

7. RELATIONSHIPS equal revenue. Our success is shared. 

8. "Every artist is an ENTREPRENEUR and every entrepreneur is an ARTIST." - Dr. 'E' (Dr. Elliot McGucken)


"If you have unique talent and something to say to the world, you must make art. 

If you want to be heard, you must sell art. 

The good news is that people are buying art.” 

                                                                                       -Ann Rea

The MAKING Art Making Money Course Graduates


Top ten lessons learned from former artist students about their business and selling art.

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The MAKING Art Making Money Course Graduates


Top ten lessons learned from former artist students about their business and selling art.

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Colleen Attara

Eco Artist, (age 48) 

Philadelphia, PA 

25% increase in art sales in one year

  1. Show up in your studio, in your community, and on social media. Showing up is powerful and important.
  2. Standing true to your values becomes part of your story. Tell that story and be consistent in your message.
  3. Value what you do and protect that value. Copyright your work. Respect the people that collect it.
  4. Decide what it is that you want to be known for. Take every opportunity to learn, teach, speak and write about it.
  5. Surround yourself with people who support you, build you up, and see all that is possible in you. Support others the same way.
  6. Stop each day and take five minutes to plant a seed about your business.
  7. Diversify and have different price points so you have every opportunity to sell.
  8. Take risks. Reach high. Reach often. Amazing things will happen.
  9. Collaboration is magical. Be open to ideas and opportunities. And think before you answer.
  10. Ask the right people the right questions. Then listen carefully. People love to help.

Apply NOW → 

Daniel Barrett

Musician (age 38)

Austin, TX

400% increase in sales in two years

  1. Consult with a future version of your successful self and ask for guidance to manifest the life you desire.
  2. Professionals have great contracts.
  3. Who is your tribe? Identify and serve them.
  4. Imagine that you can consult with artists who have passed on into the light and ask for their advice.
  5. Weekly check-ins are a rigorous form of accountability. Keep agreements!
  6. There are no “exposure gigs.” Beware of these dubious time suckers.
  7. Get help: have a board of advisors. Go big. Ask people way more successful than you to share in your journey.
  8. A business plan is not a map, it’s a compass.
  9. It is key to continuously play with and experiment with your art.
  10. Make sure pictures and publicity materials reflect what you are trying to portray. Hire stylists and the right photographers and whatever else it takes.

Apply NOW → 

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Jenny McGee

Abstract Painter (age 35)

Columbia, MO

57% increase in art sales in 11 months

  1. No delays in sales - no placing pieces on hold.
  2. Create urgency.
  3. Practice your pitch! Make it abundantly clear sales should happen tonight!
  4. Money is not scary, it is an exchange in energy nothing more. My artwork is worth every penny of the price I am asking. 
  5. Daniel Pink, To Sell is Human 
  6. Art + Unity groups are a great way to sell my art and gain exposure. The purpose is to make that sale and gain a commission!
  7. Connect with my collectors and form deeper relationships with them! Do not create middle men between me and my supporters. I am capable of making sales!
  8. Contracts are necessary. 
  9. No discounts!
  10. Get my pieces into peoples houses to try out - create those opportunities if they are wavering. Offer to bring the piece over!

Apply NOW → 

Kate Bradley

Portrait Painter (age 28)

Memphis, TN

53% increase in art sales in 6 months

  1. You are in control of your future as it relates to your business. No one is going to discover you.
  2. Make things easy for your clients.
  3. Offer value above and beyond your art.
  4. Develop a unique selling proposition.
  5. Learn how to sell art.
  6. Develop new price points.
  7. Learn mental fortitude.
  8. Learn the importance of goal setting.
  9. Learn how to respond to failures and disappointments.
  10. Make friends with people. Show an interest in them beyond your business relationship.

Apply NOW →

8-Part Methodology


An 8-week, intimate, live, online, foundational business course for artists. Teaching and implementing a proven, 8-part, iterative methodology.

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8-Part Methodology


An 8-week, intimate, live, online, foundational business course for artists. Teaching and implementing a proven, 8-part, iterative methodology.

Week 1 - Visioning - Confirming your values and expressing your purpose. "Know thyself."

Week 1 - Visioning - Confirming your values and expressing your purpose. "Know thyself."

Week 2 - Valuing - Creating unique value above and beyond the art.

Week 2 - Valuing - Creating unique value above and beyond the art.

Week 3 - Dealing. Making art that makes money.

Week 3 - Dealing. Making art that makes money.

Week 4 - Copyrighting. Claiming your intellectual property.

Week 4 - Copyrighting. Claiming your intellectual property.

Week 5 - Targeting. Celebrating your tribe's values and culture.

Week 5 - Targeting. Celebrating your tribe's values and culture.

Week 6 - Selling. Having guided conversations.

Week 6 - Selling. Having guided conversations.

Week 7 - Profiting. More money in, less money out.

Week 7 - Profiting. More money in, less money out.

Week 8 - Accomplishing. Remaining committed to a SMARTER goal.

Week 8 - Accomplishing. Remaining committed to a SMARTER goal.

THE Instructor


Ann Rea created The MAKING Art Making MONEY Course based on her inspired business approach, featured on HGTV and the Good Life Project, in Fortune and The Wine Enthusiast magazines, and profiled in the book Career Renegade. Rea's artistic talent is commended by American art icon, Wayne Thiebaud, and she has a growing list of collectors across North America and Europe.

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THE Instructor


Ann Rea created The MAKING Art Making MONEY Course based on her inspired business approach, featured on HGTV and the Good Life Project, in Fortune and The Wine Enthusiast magazines, and profiled in the book Career Renegade. Rea's artistic talent is commended by American art icon, Wayne Thiebaud, and she has a growing list of collectors across North America and Europe.

Ann Rea, Artist & CEO of Ann Rea, Inc.

Ann Rea, Artist & CEO of Ann Rea, Inc.

Once upon a time....

a talented young girl pursued her dream of being a famous artist by attending a very prestigious and expensive art school. 

For five years she learned how to make art …but not how to money from it. Why? Because she graduated from an art school, not a business school.

Anyway. Her student loan bill soon arrived. 

Quickly she realized that she needed to make more money, much more than she needed to make more art.

Every day...

… she commuted to a grey-base colored corporate cubicle.

But this artless existence drove her into a deeper depression and anxiety that she could not numb.  

Too often she would sit with two work mates bitching about the relentless office politics. 

But one day....

....she remembered. Both had just entered into remission from Stage IV breast cancer. 

So she stopped and asked them,“If you had a magic wand and you could do anything, and be assured of success, what would you do?”

One said, “I don’t know.”  

The other said, “I’d be an interior designer. But I’m too afraid.” 

Are you afraid living what life you have left to the fullest more than you are of surviving cancer?

Because of that...

…she stopped bitching and she starting painting again.

She sought the counsel of a very famous artist named Wayne Thiebaud, whose paintings were selling for about $1M.

He said, “You know, you should pursue painting full time.”  

“But how will I make money?” She asked.

 “Oh, I don’t know, I’m not a businessman.” He replied.

“The IRS sure thinks you’re businessman.”  She thought. 

Wayne Thiebaud's glowing letter of recommendation moved art galleries to crack open their doors.

But sometimes they paid her, sometimes they didn’t.  

So although the galleries didn’t allow it, she starting selling her paintings herself.

She studied marketing so she could sell more art and her grey-base colored corporate cubicle imprisoned her less and less.

Until finally....

… she just couldn’t take one more two-hour commute and 12-hour day working for another “team leader” whose nickname was "Snotty Scotty." 

So she decided to turn her dream of being a full time artist into her reality.

In 2005, she moved to the beach in San Francisco and she wrote a plan to sell over $100K in one year.

This unknown artist exceeded her goal by 123% and Fortune Magazine quoted her.

“If there is something you really want to do, do it now.”
     -Ann Rea, Artist & CEO of Ann Rea, Inc.

Apply NOW →

The MISSION


An 8-week, intimate, live, online, foundational business course for artists. Teaching and implementing a proven, 8-part, iterative methodology.

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The MISSION


An 8-week, intimate, live, online, foundational business course for artists. Teaching and implementing a proven, 8-part, iterative methodology.

Ann Rea, Artist & CEO of Ann Rea, Inc.

Ann Rea, Artist & CEO of Ann Rea, Inc.

Do you have unique artistic talent and something to say to the world?

 Then you must make art.

 Do you want to be heard?

 Then you must sell art.

I am on a personal mission to empower artists by eliminating the dysfunctional myth of the “starving artist” and replacing it with confident and focused business savvy.

Why? Because it was this pervasive scarcity and permission based mindset that prevented me from living my purpose for so many damn sad years.

I would like to free you from unnecessary limitations born out of this disrespectful and ignorant bias and arm you with basic business savvy. I want you to be successful and fully self expressed because the world is a better place with inspired art.

The good news is that people are buying art. Your challenge is to create unique value above and beyond the art itself and this is something they don't teach you in art school. 

My sincere hope is to be of service to you by helping you increase your art sales and by saving you precious money, time, frustration, and the opportunity costs associated with trying to sell art the same broken way over and over.

I have dedicated an extraordinary amount of time and energy to this course. Why? Because I wish that I had someone with my 
experience to guide me when I started my fine art enterprise.

I invite you to learn from my successes and my failures and from those artists who I have successfully coached for over seven years.

The cost of this course is $2950 or 3 monthly payments of $1066.

I stand behind this course. If within 30 days, you complete ALL of the reading, attend each meeting on time, and complete every exercise, and you still don’t think that the course has provided you with value, then we will return every penny. You have my signed personal guarantee below.

Apply NOW →

Ann Rea, Artist & CEO of Ann Rea, Inc.

Ann Rea, Artist & CEO of Ann Rea, Inc.

THE Course


An 8-week, intimate, live, online, foundational business course for artists. Teaching and implementing a proven, 8-part, iterative methodology.

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THE Course


An 8-week, intimate, live, online, foundational business course for artists. Teaching and implementing a proven, 8-part, iterative methodology.

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  • Would you like to sell your art without “selling out?"

  • Would you like more confidence in yourself as an artist?

  • Would you like a road map to help you focus?

  • Would you like more security as a full time artist? 

  • Would you like to belong to a community of supportive and like-minded creative entrepreneurs?

Apply NOW →

to enroll in an intimate, live, online, 8-week foundational business course for artists.

Course Description

    •    We will meet each week for 50-minutes on Mondays via a live video recorded Google Hangout.

    •   Classes begin on the first Monday of each month and run for 8-weeks. 

    •    You will also meet each week with your fellow Master Mind students to connect, build relationships, collaborate on exercises, and to set the agenda for our group meeting.

    •    You will receive 80 action focused exercises, 10 each week, based on the  MAKING Art/Making MONEY 8-part methodology.

    •   You should set aside at least eight hours per week to complete the course.  

Course Objectives

    •    Learn about the business of art in an engaging, sequential, color coded, 8-part course created for artists, by a successful artist

    •    Put theory into ACTION with 80 exercises that will immediately positively impact your creative enterprise

    •    Take your dream of being a full time artist and turn into a concrete plan

    •    Gain focus and drive by learning how to define a SMARTER goal and how to build a step by step action plan

    •    Stop competing with artists and eliminate the competition be creating unique value with a Blue Ocean Strategy

    •    Finally! Define a convincing unique value proposition that serves a target market

    •    Find your tribe, your target market

    •    Communicate effectively about your art, ditch the boring and unrelatable artist statement (features) and inspire collectors with an authentic message (benefits)

    •    Get direct mentoring from a recognized authority in marketing art, Ann Rea

    •    Connect with a growing “MAKING Art/Making MONEY” supportive community 

Bonus:  Students enrolled in the pilot course with receive a 50-minute phone consultation at the end of the course to tune their Blue Ocean Strategy, a $250 value

Bonus: All applicants will receive a .pdf copy of Sell your Art without Selling Out, 101 Rules

Apply NOW →

FAQ


“If I were to guess the top 11 questions or objections you might have about enrolling in The MAKING Art Making MONEY course today, they would be…”

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FAQ


“If I were to guess the top 11 questions or objections you might have about enrolling in The MAKING Art Making MONEY course today, they would be…”

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Ann Rea, Artist & CEO of Ann Rea, Inc.

Ann Rea, Artist & CEO of Ann Rea, Inc.

 
 
 
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  1. I can’t do it right now, maybe later.

  2. I just want someone else to take care of this business and marketing stuff.

  3. This course is way too expensive.

  4. What if the course just doesn’t work?

  5. I just don’t have the money…right now

  6. I don’t have the confidence or the focus to do this alone. 

  7. What if I piss off my representatives?

  8. Am I selling out?

  9. I’m not technically savvy enough for an online course?

  10. Can’t I just go to the SBA or take another business course?

  11. It will be hard and personally challenging.

“So here’s how I would clear those questions up for you…” 

1. I can’t do it right now, maybe later.

Apply for The MAKING Art Making MONEY Course later?  Well, that may not be an option. Admission is available by application only and there will be less than 10 students in each class. 

If building your art enterprise is really not a priority for you, don’t apply.

2. I just want someone else to take care of this business and marketing stuff.

If you haven’t already realized this, I hate to break it to you, but no one is coming to save you and you are not going to be discovered. I’ve been on national TV and even in Fortune magazine and that was great but it did not put me on easy street, not even close. 

I know a New York Times best selling author who used to be on Oprah regularly. But because she did not build her business and leverage her platform, today she is facing losing her home. You have to build a business if you want to make money from your art. Even talent and fame do not equal a thriving business.

If you just want someone else to take care of this business and marketing stuff, don’t apply.

3. The course is too expensive.

What is it costing you now doing things the same way over and over?

Was art school expensive?

What do you spend on art supplies?  

According to the US News and World Report’s 2012 ranking of the top ten best art graduate schools, the average of semester course tuition is about $4000, and that’s conservative because it doesn’t factor in all of the extra fees and expenses. These courses may teach how to make art but they don’t teach you how to make money with your art.

The cost of this course is $2950 or 3 monthly payments of $1066. If it's between paying for this course and paying your rent this month, don’t apply.

100% Satisfaction Guarantee: I stand behind this course. If within 30 days, you complete ALL of the reading, attend each meeting, and complete each exercise, and you still don’t think that the course is of value to you, then we will return every penny. 

What is more expensive than losing big sales or giving up over 35%-60% of your hard earned income in commissions to art galleries or representatives? What is that costing you now and what will it cost you over your lifetime? Just do the math. 

If making art is just your hobby. Don’t apply.

4. What if the course just doesn’t work?

This course might not work. Why? Because you might not do the work. Only you can guarantee that. Not me or anyone else. And guess what? It’s going to require work and time. Are you willing to give it your best?

I can tell you this, those artists who I have coached, and who have done the work, make much more money than before, they are more productive, and happier because they feel that they have more creative freedom and purpose. And they will earn more money, many times over, than they invested in their training. How much? Who knows. That’s entirely up to them.

This course offers a 100% Satisfaction Guarantee, if you do the work for 30 days. 

If you are not willing to do the work and you expect a guarantee. Don’t apply.

5. I just don’t have the money…right now.

When did you have the money to pay for art school or buy all of your art supplies? Look. Not investing in yourself and your business could be costing you a tremendous amount of money and seriously limiting your success. There’s also a high cost associated with not investing in yourself.

Legendary investor Warren Buffet once said,“Investing in yourself is the best thing you can do. Anything that improves your own talents. If you have true talent yourself, and you have maximized your talent, you have a terrific asset.” If your art enterprise was humming right along would you be reading this?

Is it financially irresponsible for you to enroll in this course at this time? Don’t apply. 

6. I don’t have the confidence, or the focus, to do this alone. 

Unlike most online courses, you will not be alone. Far from it. You will be:

  • Part of an intimate Master Mind group who meets live weekly via Google Handouts where you will have an opportunity to build lasting supportive relationships with peers
  • If you are accepted, you will be one of no more than 9 students enrolled in each class so you will receive individualized attention, coaching, support, and encouragement 
  • However, if you don't play well with others. Don’t apply. Because just like in business, they will have the authority to vote you out and there will be no refunds.

7. What if I piss off my representatives?

Do your representatives care if they piss you off? Hey! If your representatives are helping you make all the money you want, paying you on time, and you have all of the creative freedom that you require. Don’t apply.

8. Am I selling out?

“If I take on the mantel of entrepreneur am I ‘selling out?” Actually, it is just the opposite. You are “selling out” when you have to make art to satisfy a market that does not represent your values and your interests.

When you take the reins and you build your own artistic enterprise, you define the value of your art and you decide who it will best serve. Marketing is just as creative as making art. That’s why I LOVE it. 

If you really not all that interested in learning about marketing and how it can help you sell more art, don’t apply.

9. I’m not technically savvy enough for an online course.

Mastering technology is mostly just about reading the directions and patiently following each step that pertains to you. You don’t have to know everything.

It is your attitude about technology that is more important than your aptitude.  

This color coded online course is clean and simple and easy to follow. It was designed for artists by an artist. Me.

If you are afraid of basic technology and unwilling to read instructions. Don’t apply. 

10. Can’t I just take another business course?

You could just take another business course and good luck with that. Because two key components will be missing. 

  • Art is a luxury. Foundational business courses, and or typical business consultants, will not offer specialized knowledge required to target the luxury market. Affluent consumers behave very differently than mainstream consumers. I know. I am a life long student of the affluent market as an active member of the Luxury Marketing Council.
  • Creating Blue Ocean Strategies for art is not something art galleries or art consultants are focused on. Most business consulting types do not understand art or value or differentiating factors of art.

If you have actually identified an art business course, specifically designed to help you build your artistic enterprise, don’t apply.  Tell me the name of it NOW!

11. It will be hard and personally challenging.

You bet your ass it will be. Isn't it hard and personally challenging now?

And yes it gets personal, very personal.

Why? Because we artists are in the business of selling feelings. If we know, feel, and communicate our deepest convictions and feelings then our audience can feel it. And your business mission will be shaped by this.

So if you are not willing to go there, to get very personal and to be vulnerable, or you are expecting therapy, please don't apply.

SO WHAT ARE YOU WAITING FOR?  :)

Apply NOW →